SWARA magazine is the shop window and the public face of the East African Wildlife Society. Its goal is to inform readers about conservation issues, to reflect what it is doing about them and to be a forum for informed debate.
The magazine – its Swahili name means antelope – has been through several changes in some four decades of existence. First it was the EAWLS Review and published in conjunction with the Nation group of newspapers. Later it became Africana
SWARA in its current form is a subscription magazine linked to membership of the EAWLS. Half of its readership is in the United States and Europe and the remainder in Africa. There is a growing newsstand demand for the magazine in its home base of Nairobi and it is distributed through key supermarket chains, book stores and shops.
SWARA is aimed at the non-specialist who is interested in safeguarding the natural heritage and the people and animals that live on it. It supports sound and transparent governance and is proud to call itself “The voice of conservation in East Africa.”
Quarterly publication means SWARA can take an in-depth look at both the problems and solutions experienced in 21st century wildlife and habitat management. Its contributors have always been and remain a Who’s Who of the conservation world together with a growing group of new local writers. Authors wishing to publish in SWARA are encouraged to send an outline of their story first to
before embarking on a finished product. Photographs are key to an article’s success and the editors need to see low-resolution photos with the text outline from which to choose artwork for any finished article.
Much of SWARA’s photography is top-drawer and EAWLS is proud to be associated with Paolo Torchio, an award-winning Italian photographer who contributes to and helps design each issue of the magazine.
The magazine is compiled in Nairobi by the Communications team consisting of Andy Hill (Editor), George Okello (Designer), and Gideon Bett (Retail sales officer and advertising).